Promotion Strategy – Software Industry – Webtel

`TABLE OF CONTENTS S. NO. TOPIC Pg No. 1. Executive Summary 5-6 2. Brief History and Introduction 7-11 Of the company 3. Plan of Research 12-36 4. Research Methodology 37-44 5. Data collection & Data 45-57 Analysis 6. Conclusion 58 7. Suggestions 59 8. Bibliography 60 9. Annexure 61-63 EXECUTIVE SUMMARY The objective of the project was to find out the different sales promotional strategies in software industry. Software industry got the research carried out to find what the current trends are in the market and what the competitors’ playing. Also, market share of different player of the software industry was to be found and the recommendations to increase the market share for each individual player of software industry globally were to be given. The purpose of the study is to find out the market potential of different software player compared to other industry. Specifically, the research objectives are to: †¢ Gauge the consumer sentiment on the various sales promotional strategies provided by the various software industry players. †¢ Identify areas of improvement on the various services provided by the industry. Determine the type of promotional strategies needed by the consumers. †¢ Identify the important and attractive attributes in services to retain the existing consumers. †¢ Determine the type of selling parameters most popular with the consumer. †¢ Identify the important characteristics that make the software company attractive to buy their product. †¢ Gather and analyze the future asp irations of the customers with respect to the software. †¢ Rank and evaluate the relative importance the various players’ parameters associated with the software industry. For this purpose a primary research was conducted in the region of New Delhi and NCR regions. The target consumers were various educational institutes, CAs and accountants. The total field work was done for 15 days in which a total sample size of 100 consumers was covered. For the purpose of this research it was absolutely imperative for us to find out what the consumers want from their industry. It was also necessary to find out the consumer’s profile, i. e. his age, monthly income, occupation and sex. This required us to get a detailed questionnaire filled by the concerned person. All the analysis in the report is drawn out of these questionnaires. For carrying out the competitor analysis further help was taken from industry websites and journals. This research will provide software industry with information like the current market share of different players and also a detailed analysis of the services offered by other players and what are the most important criteria for selecting a particular software industry player. The software industry can also get data on prospective customers by designing its product offerings and marketing strategy in a way so as to attract more clients in the near future. BRIEF HISTORY& INTRODUCTION OF THE COMPANY WEBTEL ELECTROSOFT PVT. LTD is a company engaged in providing complete software and knowledge process outsourcing solutions and a host of other IT enabled services. Webtel Electrosoft Private Limited, a Company incorporated in the year 2000 is engaged in providing customized software solutions worldwide. In a short span of time, the company has been able to make a mark for itself by catering to the software needs of the professionals and corporates. The service edge of the Company lies in its accuracy, reliability, timeliness, confidentiality, cost effectiveness, continuity, and customer support and resource optimization. This has resulted in a satisfied customer base of over 15000 users for our software products. Our software packages have been widely appreciated and recommended by reputed Companies and CA firms. Mission and vision of the company is to achieve competitive advantage by rapidly delivering cost-effective, advanced, high-end technology enabled value-added business solutions and Dedicated towards Making IT a way of Life. Product of the company WEB-E-TDS – Complete TDS/TCS Management & E-Filing Software WEB-E-TAX – A Complete Software Solution for Preparation & Filing of ITR Forms 1, 2, 3, 4, 5, 6 & 8 DIGITAL SIGNATURE CERTIFICATES – Licensed LRA of MTNL TRUSTLINE WEB-E-SECURE – A Complete Software Solution for Data Security and Auto Back Up. WEB-D-VAT – A Complete Software Solution for D-VAT Management and E-Filing E-TDS |DISTINCTIVE FEATURES | | | |Generation of e-TDS Quarterly Returns through User Friendly |Preparation of Form 24Q, 26Q, 27Q, 27EQ & 27A for paper filing or own | |Software. |use. | |Automatic Generation of TDS certificates in Form 16, 12BA, 16AA & |Easy to fill familiar data entry module which assists error free data | |16A. punching. | |No need to create masters for Employees and Parties every Quarter. |Import of Masters from other softwares (subject to certain conditions). | |Import of   data from text/ fvu file generated from any software. |Automatic calculation of   Income Tax, TDS etc. | |Auto fill facility for data entry of breakup of monthly salary. |Automatic bifurcation of entries for which TDS deposited in 2 or more | | |installments. | |Duplication of Non-Salary Payments for repetitive entries. Facility to go to Next/ Previous Record to check and correct entries. | |Error Search & Automatic Validation as per NSDL File Validation |Online Quarterly. Return / Challan status | |Utility. | | |Excellent reports like Party wise and Section wise Monthly TDS |Generation of OLTAS Challan No. 281 and its party wise break-up. | |report. | | |Report of Defaults in TDS Deposit & Issue of Certificates. Export of various Reports to Excel for analysis. | |Online e-payment facility |Facility of Backup & Restoration of data. | |Facility for Live Updates | | E-TAX It is MANDATORY for ALL Cos. and Firms with Tax Audit to file IT Returns electronically |SALIENT FEATURES | | |[pic] | |Generation of Form 1, 2, 3, 4, 5, 6 & 8 in Manual & Electronic format. | | | |[pic] | |Paper Return of Income & FBT for all forms. | | |[pic] | |Computation of Income Tax. | | | |[pic] | |Computation of Quarter wise Fringe Benefit Tax (FBT). | | | |[pic] | |Calculation of Minimum Alternative Tax (MAT). | | |[pic] | |Calculation of Interest u/s 234A, 234B and 234C. | | | |[pic] | |Preparation of Schedule VI. Balance Sheet & Profit & Loss A/c. | | | |[pic] | |Printing of Challans for Income Tax & FBT. | | |[pic] | |One Time Creation of Masters. | | | |[pic] | |Reports of Returns Filed, Returns Pending, List of Assesses, Details of Assesses etc. | | |[pic] | |Facility to import Balance Sheet / Profit & Loss Account from Excel / Tally | | | | | | | |OPERATING UTILITIES | | | | |[pic] | |Upload Returns electronically as per prescribed format. | | | |[pic] | |Upload Single or Multiple returns. | | | |[pic] | |Backup & Restoration of Data. | | | |[pic] | |LIVE UPDATES. | | WEB-E-SECURE |SALIENT FEATURES | | | |[pic] | |Auto Backup of any file/folder/program in the same computer or on any other computer on LAN. | | | |[pic] | |Automatic Login to websites /E-Mail Accounts without the need to remember/enter user name/password. | | |[pic] | |Automatic backup of Excel, PowerPoint, PDF Files. | | | |[pic] | |Automatic Backup of data of different programs e. g. Web-e -TDS , Web-e-TAX, Tally & Busy etc. | | | |[pic] | |Facility to hide hard-disk drives for personal/confidential data. | | | |[pic] | |Secure login to avoid unauthorized access to computer. | | |[pic] | |Block particular Websites/Restrict Internet Access. | | | |[pic] | |Automatic logout after specified time to prevent misuse. | | | |[pic] | |Automatic Encryption of confidential/important files/folders to prevent misuse | | | WEB-D-VAT SALIENT FEATURES | | | |[pic] | |No need to go to Department’s website for Filling Return Online. | | | |[pic] | |Fill D VAT Return Offline. Submit Returns through Web-D-VAT Software. | | | |[pic] | |No need to enter Username and Password on Department’s website. | | |[pic] | |Facility to import data from Tally. | | | |[pic] | |Convenient, Fast and Timely Data entry for multiple clients in Web-D-VAT software | |even when internet or department website is not working. | | | |[pic] | |No need to create Client/Party M asters every time. | | |[pic] | |In-built checks to prevent data entry errors. | | | |[pic] | |Automatic generation of Monthly, Quarterly, Half-Yearly & Yearly returns, both electronic & manual. | | | |[pic] | |Automatic upload of VAT & Central Returns from software. | | | |[pic] | |Automatic generation of forms like DVAT-51, DVAT-55 etc. | | |[pic] | |Generation of Useful Reports like Received/ Pending C, D, E, F forms etc. | | | |[pic] | |Generation of Consolidated Sales & Tax Summary of various tax periods for comparison with accounts. | | | |[pic] | |Efficient and Effective Document Management System to replace manual records. | | |[pic] | |Facility for filing Revised Returns. | | | |[pic] | |Facility for TIN/Dealer Search. | | | |[pic] | |Facility of Backup/Restoration of Data. | | | |[pic] | |Facility of Live Updates. | | | FEW ESTEEMED CUSTOMERS OF THE COMPANY Dabur, Flex industries, Ernst and Young, CNBC-TV 18, Shehnaz, DMRC, Pawan Hans Helicopters, Amity International Business School, Tata Chemicals LTD, Nestle India Food Speciality, IFFCO Tokyo, MDLR Group, Koutons India, Liberty Shoes, Mothers Pride, HCL, Jagannath Institute of Management Sciences, FCI, Rich Look, Amtek Auto, IL&FS, Lumax Automotives LTD. PLAN OF THE RESEARCH INTRODUCTION Theoretical study is incomplete without the practical knowledge, now a day’s theory without practical is of no use. No doubt theory provides examines the elements of truth lying in the theory. To achieve this purpose, I have done a project on WEBTEL ELECTROSOFT PVT. LTD. DELHI During the project of 60 days, I have been trained to know how to find out 1. The changes in market. 2. Changes in customer’s behavior. 3. Changes in companies with change in customer’s behavior. Having Marketing specialization we have studied that marketing is the business function that identifies current unfulfilled needs and wants, design and measured their magnitude, determines which target markets, the organizations can best serve and decides on appropriate products, services and programmed to serve there markets. While going through this report, the reader can understand and estimate what and how much I have learned through my practical experience with WEBTEL ELECTROSOFT PVT. LTD. MARKETING RESEARCH Marketing research plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment. DEFINITION â€Å"Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making. Coundiff & Still. â€Å"Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Phillip Kotler. MAIN STEPS INVOLVED IN MARKETING RESEARCH Defining the Marketing Problem to be tackled and identifying the market research problem involved in the task. 1) Define the problem and its objectives. 2) Identify the problem. 3) Determine the information needed. 4) Determine the sources of information. 5) Decide research methods. 6) Tabulate, Analyze and interpret the data. 7) Prepare research report. 8) Follow-up the study. ) Define the problem and its objectives: – This includes an effective job in planning and designing a research project that will provide the needed information. It also includes the establishment of a general framework of major marketing elements such as the industry elements, competitive elements, marketing elements and company elements. 2) Identify the problem :- Identifying the problem involves getting acquainted with the company, its business, its products and market environment, advertising by means of library consultation and extensive interviewing of company’s officials 3) Determining the specific Information needed :- In general the producer, the manufacturer, the wholesaler and the retailer try to find out four things namely :- 1) What to sell 2) When to sell 3) Where to sell ) How to sell (4) Determine the sources of information :- a) Primary Data: – Primary dataset are those which are gathered specially for the project at hand, directly – e. g. through questionnaires & interviews. Primary data sources include company salesman, middleman, consumers, buyers, trade association’s executives & other businessman & even competitors. b) Secondary Data: – These are generally published sources, which have been collected originally for some other purpose. Source are internal company records, government publication, reports & publication, reports & journals, trade, professional and business associations publications & reports. 5) Decide Research methods for collecting data: – If it is found that the secondary data cannot be of much use, collection of primary data become necessary. Three widely used methods of gathering primary data are A) Survey B) Observation C) Experimentation A) Survey Method: – In this method, information gathered directly from individual respondents, either through personal interviews or through mail questionnaires or telephone interviews. B) Observation Method: – The research data are gathered through observing and recording their actions in a marketing situation. This technique is highly accurate. It is rather an expensive technique. C) Experimental Method: – This method involves carrying out a small scale trial solution to a problem, while at the same time, attempting to control all factors relevant to the problem. The main assumption here is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to a broader marketing area. D) The Panel Research: – In this technique the same group of respondents is contacted for more than one occasion; and the information obtained to find out if there has been any in their taste demand or they want any special quality, color, size, packing in the product. ) Preparation of questionnaire b) Presetting of questionnaire c) Planning of the sample (6) Tabulate, Analysis and Interpret the Data:- The report must give/contain the following information:- a) The title of research b) The name of the organization for which it has been Conducted c) The objectives of research d) The metho dology used e) Organization and the planning of the report f) A table of contents along with charts and diagrams used in the reports g) The main report containing the findings h) Conclusion arrived at end recommendations suggested i) Appendices (containing questionnaire / forms used sample design, instructions. ) 7) Follow-up the study :- The researchers, in the last stage, should follow up this study to find if his recommendation are being implemented and if not, why RESEARCH DESIGN â€Å"Advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. † 1. RESEARCH PROBLEM †¢ Increase the awareness level of Webtel Complete Software package. †¢ Seek the general perception of consumer towards Webtel Complete Software package. †¢ To find the performance of Webtel Complete Software package vis-a-vis other Brands. †¢ To know the consumer psyche and their behaviour towards 2. RESEARCH OBJECTIVES & Rela ted sub Objectives To know the relationship of sales with the advertisement. ? To know awareness of people towards Webtel Complete Software package ? To know in which segment chocolates are mostly like/preferred. ? To know which advertisement tool is mostly preferred by people. ? To know the preference of Webtel Complete Software package with comparison to other competitive brands. ? To know the factors which affects consumer’s buying behavior to purchase chocolates. 3. Information requirement †¢ First, I had to know about all the competitors present in the Complete Software package segment (Reputed and well established brands as well as Local brands). Before going for the survey I had to know the comparative packs and prices of all the competitors existing in the market. †¢ Since software is a product that attracts IT people and the other professionals hence I had to trace the market and segment it, which mainly deals with people of various professional groups. â⠂¬ ¢ As Complete Software package is different product, the main information needed is the various types of software available in the market, their serviceable value and various other facts. They can be termed as : †¢ As Webtel Complete Software package advertisements are mainly done through hoardings but on road show the advertisement is being telecasted timely and on the proper time or not. ABOUT THE PROJECT The project was titled research on WEBTEL which was taken as the universe and accountant offices of whole Delhi were taken as the sample for the project. Further project involved the collection of primary data by physically visiting the outlets and conducting a questionnaire based interview to collect primary data. Project involved the study of buying behavior of sample size our project requirements were:- Examine the Business Need or Opportunity:- Write a Clear Statement of Project Objectives:- Know the Difference between Wants and Needs:- Negotiate the Requirements Definition Interactively with the Customer:- Conduct a Thorough and Comprehensive Analysis:- Document the Results Unambiguously in Sufficient detail:- COMPETITION ANALYSIS OF WEBTEL Market situation NO CHOICE BUT TO E-COMPULSORY THE Finance Act, 2003 amended Section 206 of the Income-Tax Act, 1961 facilitating introduction of filing of tax deducted at source returns through the electronic media. This provision is effective June 1, 2003, and the details and modalities have been prescribed in `Electronic Filing of returns of Tax Deducted at Source Scheme, 2003†². As per the newly introduced scheme, corporates will have to mandatorily file TDS returns from financial year 2002-03 before March 31, 2004. There is no dispute that this bold step initiated by the Income-Tax Department has to be welcomed and corporates should fully co-operate in the successful implementation of this laudable initiative. TDS as a mechanism to collect taxes is here to stay and will play an extremely vital role in garnering direct tax collections on a regular basis. In the current situation, considerable time and paperwork is associated with TDS compliance which, by and large, is manual in nature and takes a heavy toll on both the assessee and the Department. It is in this context that these initiatives have to be understood. Forms, periodicity As per the I-T law, entities (both corporates and non-corporates — deductors) making payments (such as salary, interest, dividend, professional fees, brokerage, rent, and so on) to third parties (deductees) are required to deduct tax at source from these payments and deposit the same at any of the designated branches of authorised banks. To ensure proper checks and balances on these payments (TDS) and subsequent credit taken thereof by the deductees, the deductors are required to file TDS returns with the Department. TDS returns contain details such as name, Permanent Account Number (PAN) and address of deductees, date of payment, gross amount, amount of TDS, date of deposit of TDS amount in bank, name of bank branch where TDS amount deposited, and so on, in the data structure (file formats) prescribed by the Department. Salient features Collecting physical TDS returns, keeping proper checks and balances of TDS deducted and deposited by deductors and credit claimed thereof by deductees have always been matters of concern for the Department. Keeping in view the benefits that dematerialisation has brought to the capital market in the last few years, the Department is providing the facility for furnishing TDS returns in electronic form (e-TDS return). The Department has made it mandatory (w. e. f. June 1, 2003) for corporate deductors to furnish their e-TDS return. Non-corporate deductors can furnish their returns in physical form with their respective I-T offices. They can also furnish their e-TDS return through TIN facilitators (TIN-FCs) managed by the NSDL. Checklist After preparing the e-TDS return file, the tax deductor will check the following to ensure that the e-TDS return file is complete in all aspects and is ready for furnishing to TIN-FC: †¢ E-TDS return file is in conformity with the file format notified by the Department. Each e-TDS return file (Form 24, 26 or 27) is furnished in a separate CD/floppy along with duly filled and signed Form 27A in physical form. †¢ Separate Form 27A in physical form i s furnished for each e-TDS return. †¢ Form 27A is duly filled and signed by an authorised signatory. †¢ Striking and overwriting, if any, on Form 27A are ratified by the person who has signed Form 27A. †¢ E-TDS return file if compressed, is compressed using WinZip 8. 1 or ZipItFast 3. 0 compression utility only. †¢ New TAN quoted in e-TDS return file and mentioned on Form 27A is the same. Confirm new TAN by using search facility on the Department's Web site (www. incometaxindia. gov. in). Control totals, TAN and name mentioned in e-TDS return file match with those mentioned on Form 27A. †¢ In case of Form 24, copies of certificates of no deduction of TDS and deduction of TDS at concessional rate, received from deductees are attached. †¢ E-TDS return file has been successfully run through the Validation Software provided at the site www. incometaxindia. gov. in or http://tin. nsdl. com. The success of such initiative largely depends on wholehearted effor t on the part of the assessees to comply with the procedures. Admittedly, there will be initial teething problems which can be sorted out on a one-to-one basis or through seminars and interactive sessions with the officials of the Department. Once corporates ensure the success of such a scheme, it is only a matter of time that even non-corporates which have to necessarily computerize their operations for survival in business will also fall in line and furnish TDS returns in electronic form. Competitive advantage of WEBTEL WEBTEL occupies a market share of 50-60% which is the largest in Delhi and is expected to grow at 5% mainly from up gradation of softwares through new development. The market in Asia is going to grow by 3. 9%. To increase sales the firm should look at revolutionary ideas in marketing, sales, product development because the product a man buys shows his personality. Webtel is trying to increase global competitiveness through innovative products and speed-to-market. For this reason Webtel & Sharp are looking towards product planning, assessment of products for manufacturing E-TAX. A very different way for increasing market share can be like replacing 15% or 40% of its product range by a different product range of the same company. The main factors behind its success would be build retailer- Customer partnerships for long term value creation & accelerated production through cost reduction. This is possible through the joint venture in China or shifting base to Asia. Managers and employees should go through phases like on the job training, job rotation to explore competencies to understand which are the products to be changed & understand how to make more environment friendly products. Moreover employee safety advantages should also be created in the company. Moreover few joint ventures & alliances especially in case of E-TDS & E-TAX mainly by sourcing few components rom low cost production bases can definitely help in maximizing sales. Employee motivation and choosing likeminded employees for different localities is an added advantage. Understanding consumer ne eds and creating a long term relationship both with shareholders & customers is also a very big quality. These factors can help in Webtel become an employer of choice & a good corporate citizen. STRATEGY WEBTEL is working intensively to improve profitability. Competitive production, new products based on consumer insight, and a strong and global brand are components in a strategy which in coming years would generate profit margins on a level with the best in the industry. PRODUCT DEVELOPMENT In 2006, products that had been launched during the two previous years accounted for more than 40 percent of WEBTEL sales. The increased investment in product development based on consumer insight is definitely generating effects. Consumer insight is the foundation of all product development at WEBTEL. Understanding the needs of consumers as well as how they think, feel and act when they use softwares enables development work to be more accurate. Even better products are developed, and sales rise for products that consumers are willing to pay a higher price for. Resources for product development are in turn increased, and a positive spiral is created. THOUGHTFUL DESIGN Consumer interest in design is increasing continuously, which also increases the importance of design as a competitive tool. More and more people are willing to pay for good design. The Group's investments in design, which is a part of the product-development process, help to strengthen the brand and contribute to greater demand as well as higher margin HIGH RATE OF INVESTMENT Since 2002, investments in product development have increased from approximately 1 percent of sales to 1. 8 percent in 2006. At the same time, development has become more efficient through global cooperation and coordination of launches between different product categories. Investment as a percentage of sales is expected to increase somewhat in coming years. The focus is on developing products in profitable segments and high-growth areas, simultaneously making launches more accurate. Webtel has only one promise and one language. Consumers must always recognize the values that Webtel stands for, irrespective of which product or service they buy. Webtel is a strong, global and leading brand for both consumers and professionals. For a consumer-goods company like Webtel, the brand is one of the most important assets. Since a customer does not buy software often, consumers have only limited knowledge of what the market has to offer since their last purchase. A strong brand with a leading position that stands for quality and innovative products is attractive to both consumers and retailers. The brand can justify a higher price and provide a stimulus for repeat buying, and also contribute to higher profitability and additional resources for investing in development of new products. It is therefore of great importance to maintain the Webtel brand as strong, global and in the lead. â€Å"THINKING OF YOU†- GLOBAL MESSAGE All Group market communication shall create a uniform image of Webtel, in every product category and in every geographical market. In 2006, the new global communication platform was launched – â€Å"Thinking of you†. It highlights Webtel strong focus on consumer insight for development of new products, and profiles Webtel as a â€Å"Thoughtful Design Innovator†. INVESTING IN THE BRAND Investments in market communications in 2006 amounted to 1. 5 percent of net sales. Over the next few years this figure will rise to more than 2 percent. Investment in the Webtel brand accounted for approximately 70 percent of resources for market communication process in 2006. Strong local brands are combined with the Webtel brand in order to reinforce the link to Webtel and make marketing more powerful. The share of Group products sold under the Webtel brand, inclusive of double-branded products, rose from 18 percent in 2000 to approximately 45 percent in 2006. COST In an industry featuring tough global competition, maintaining low cost levels and efficient production is a prerequisite for success. Webtel is achieving savings in production and purchasing, chiefly by moving production to low-cost countries and increasing purchasing there. This is part of a proactive program for creating long-term competitiveness. GROWTH Webtel will achieve profitable growth through competitive production, innovative product development and a strong global brand that is in the lead. The focus is on improving the product offering and identifying areas – product categories, regions and sales channels – that can drive growth. GROWTH IN PRODUCT All the new products that Webtel launches are created by the Group's process for development based on consumer insight. This increases the probability that the products will be successful. Identifying product areas with a potential for rapid growth is a continuous priority. The trend is being driven by new, innovative products with good design, practical functions and good environmental properties. GROWTH IN REGIONS The Group's strategy is aimed at profitable growth. As a leading player in the market, this means that Webtel has to follow market growth in developing countries and selectively expand operations in specific product categories. The Group has a strong presence in growth regions such as Mumbai, Kolkata and Solan (H. P) in terms of both production and the market. Demand for latest softwares is increasing strongly in developing countries. Local presence and the broad experience of growth markets that Webtel has acquired create opportunities for continued expansion. GROWTH IN THE SALES CHANNEL The share of E-TDS of Webtel dealers is growing rapidly in Delhi and Mumbai. A strong and stable brand together with new and innovative products will enable Webtel to increase sales through these specialists. Prior to a purchase, the Internet is often a consumer's first contact with softwares. Webtel has a strong position on the web, and substantial investments will be made to further increase it. GROWTH VIA ACQUISTION In addition to organic growth, Webtel has opportunities for growth through acquisitions. The top priority is given to technology, products and brands that can help the Group increase its market share in the premium segment. DISTRIBUTION STRAREGY Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the ‘distribution chain' or the ‘channel. ‘ Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user. Webtel has different strategies for distribution of their softwares. They are as follows-: †¢ Distributor, who sells to retailers †¢ Retailer ,who sells to end customers †¢ Advertisement typically used for consumption goods Driven by consumers, the push for lower prices has caused software manufacturers to drive out costs from all parts of their operations in order to remain competitive. As , Ravi Kapoor head of Delhi integration for software manufacturer Webtel (headquartered in New Delhi) puts it, â€Å"in regard to external consumer price developments, in recent years prices have been on the whole falling. The average price of an E-TDS and E-TAX on the whole is lower. † In fact, he says, prices were higher even 5 years ago. Such cost pressure has caused Webtel, like many or most other software manufacturers, to examine its cost structure and try to improve the efficiency of all links in the supply chain. Among purchasing and supply management initiatives implemented by Webtel are inventory-reduction efforts, supplier consolidation, and creation of a â€Å"pull† demand system initiated by consumers, logistics improvement, early supplier involvement and cross-functional training. Last year net sales for the Webtel Group reached over 5 , with white goods representing 80% of the total. The Group also owns Frigidaire Home Products in the States. Taking inventory out of the chain Close on the heels of a long series of acquisitions, Webtel recently emerged from a vigorous two-year restructuring program, consolidating its operations at all levels. In the company's year-end report, President and CEO Ravi Kapoor notes that â€Å"between 1997 and 1999 the number of Webtel software Products warehouses was reduced from 52 to 33, and inventories measured in days were cut by more than 20%. Manufacturing flexibility is at the center of the company's operational strategy with the emphasis pla ced on customization rather than standardization. Jayant explains that the just-in-time (JIT) philosophy the company employed on the supply side 10 years ago now is being shifted downstream to large retail customers. â€Å"We need to move our focal point for the JIT concept away from the assembly line toward the shop floor of the retailer,† says Jayant. â€Å"That is where the JIT philosophy needs to be applied in order to be competitive. We can no longer run our plants based on manufacturing efficiency and measure performance by the number of appliances per man hour. That will only lead to us producing finished product that eventually we will then have to push out to the market. Instead, we need to make sure that what we make in the plant is really what the customer wants, and at the time when he wants it. † A spokesperson at Webtel's purchasing organization, headed by Jayant Chauhan, puts it this way: â€Å"Why should it not be possible to have a direct link from when Mrs. Sunita wants to buy E-TAX software where the supplier supplies an E-TDS element? Make the demand a pull situation, where each time we have a demand from our customer, it creates a direct pull back to our supplier. † Pull system requires frequent planning This intense customer-driven focus is no small task with 22 manufacturing entities located throughout India and responsibility for managing a total of 15,000 customers. In order to help make the concept work, Webtel has begun a program to manage the inventories of the company's larger retail customers and has succeeded in bringing the â€Å"frozen† period in manufacturing-the amount of time around which schedules are built-down to less than one week. This requires daily planning. In fact, an even tighter planning schedule currently is being tested at one of the company's manufacturing facilities in southern Europe. As Arjun explains, â€Å"We are testing production planning where we do it more than once a day. We change the planning one, two, three, and sometimes we approach four times a day, informing our suppliers via the Net, for example. Obviously this requires a high degree of coordination with suppliers, and Arjun, who is responsible for an $8 billion purchasing spend, is taking the fat out of the system, and reducing the supply base by 15% each year during the consolidation process. Key to this reduction is a shift to module purchasin g. â€Å"We have an aggressive program to reduce the number of suppliers,† says Arjun, â€Å"because we are moving toward a global purchasing policy. But in this process we are moving from buying raw materials and components to buying more modules or systems. That also will help us to reduce the number of suppliers. † Supplier performance measurement Webtel has about 5,000 suppliers. Three hundred of these furnish systems or complete modules. Arjun maintains supplier accountability with a number of evaluative tools, including a supplier classification model. Classifications include â€Å"preferred,† â€Å"active,† â€Å"restricted,† â€Å"disqualified,† and â€Å"potential. † Preferred suppliers must meet rigorous quality criteria, provide appropriate cost targets, and be on the leading edge in technical innovation. Active suppliers meet at least the minimum requirements and are used if preferred suppliers are not available. Potential suppliers are identified and evaluated in terms of their ability to support future needs. To change a classification, a supplier must go through an approval process that is administered at various organizational levels. Supplier performance is measured with a supplier-profile tool that rates suppliers on a scale of one to nine according to a list of 12 categories, as well as commodity-specific criteria. The first two categories relate to quality, the third to capacity, and the fourth to delivery performance. These ratings generate a supplier profile, which is then mapped against a minimum-to-preferred supplier performance model. Logistics initiatives Delivery performance is measured through logistics management up and down the chain, and purchasing and logistics work hand in hand to manage inbound direct materials. Perun Sharma, general manager of Mumbai logistics, is coordinating an effort with Jayant to make transportation fees more transparent, instead of being buried in the price of goods. This allows logistics to â€Å"chase† a logistics contract, offering it to a supplier as a way to reduce transport costs. â€Å"Frankly speaking,† says Perun, â€Å"that is an area where some of our suppliers make a mistake, giving us transportation at too low a cost. The important thing is that we can help our suppliers improve their transport cost and performance. † Perun also has been involved in reducing costs on the retail end of logistics, and he envisions a time in the future when entirely dedicated trains-operating within an organized hub system-will deliver goods according to precise timetables. â€Å"Fuel is up almost to a dollar a liter in Mumbai,† She explains. â€Å"It's heavily taxed because of environmental concerns. Therefore we are constantly looking to other means of transportation, and the most viable is, or should be, train transport. It's more environmentally friendly since there is lower energy consumption and fewer emissions per ton of freightage. The absolute best speed is not the most important thing, but rather if we say we can deliver it in two days, then we should be able to do so. Otherwise, I don't think we can live up to the future demands of our customers when it comes to service level. â€Å"Front loading† supplier expertise Arjun goes on to stress the importance of including suppliers as early as possible in the planning stages-in next-generation planning and R&D, for example. Then we know what we have in the pipeline for the next, let's say, the next coming years. These are ways we front load our activities with our suppliers. This early involvement needs to occur even before product development. † And what about the risk of leaking information to competitors? â⠂¬Å"Certainly there is an element of risk,† Arjun notes. â€Å"But it's really a total commitment on both sides. In software development, for example, you have to select your suppliers extremely early. First of all, because maybe you don't have so many suppliers that can provide you with the right technology. And, secondly, the technologies are so sharp now, there has to be a lot of integration. Furthermore, if these suppliers should share some of this information with your competitors, this would endanger their business with you. And, suppliers also benefit because they won't build the wrong inventory; they won't have the wrong raw materials in their factories. It's like in a marriage. It's not because you have a good contract that you can make it work. What you need is confidence between partners. † BRANDING The American Marketing Association (AMA) defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods a nd services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Every brand represents a promise to its market: â€Å"buy me and you will get this experience†. Strong brands are trusted brands; they have built a reputation with customers over time by living up to their promises of quality, innovation and leadership. We have many strong brands in our portfolio. Its main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. It also has a range of other strong brands for both consumers and the professional market. Objectives that a good brand will achieve include: †¢ The Confirms your credibility †¢ Connects your target prospects emotionally †¢ Motivates the buyer †¢ Concretes User Loyalty †¢ Delivers the message clearly To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After the entire brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. Webtel has divided its brands into mainly three groups like: 1. Webtel Master  Brand 2. National consumer  brands 3. Special brands Webtel master  brand The name Webtel is found on a large number of our products, satisfying a wide range of consumer and professional needs. Sometimes the name appears on its own. With E-TDS, we aim to bring out the best of functional Indian form and technology to demanding consumers in Delhi and elsewhere. Webtel Professional satisfies the demands of even the most discerning professional CAs and accountant operators around the India. Webtel master  brand: †¢ E-TDS †¢ E-TAX †¢ Digital signature certificate National consumer  brands Due to a history of acquisitions, Webtel today has a large portfolio of brands that enjoy strong positions in their home markets. These brands are trusted by consumers who look for innovation, design and durability at affordable price levels. These are †¢ WEB-D-VAT †¢ WEB-M-VAT †¢ WEB-WB-VAT Special brands We enjoy a leading position with professional users in the industries we serve around the globe, such as web-e-manager and web-e-secure. Webtel Professional provides an extensive range of professional-grade products and solutions from our major national brands, but in addition we also have a number of specialist brands serving particular demands of professional users. These brands are like: †¢ WEB-E-MANAGER †¢ WEB-E-SECURE OBJECTIVE OF THE STUDY The need for study arose because of the high competitiveness of the market and use of different sets of marketing mix alternatives by different companies to enhance the sale of their products. Customers’ satisfaction has become the most important factor to remain in the business so, it is necessary for an organization to know the preference of the customer so that it is able to fulfill the requirements of the customers. Following are the objective of study, 1. To the present market scenario. 2. To know the changing demand of customers. 3. To know the changes that companies are bringing with respect to the changes in customers demand. 4. To have the practical knowledge of the market so that it could be applied in the world of corporate in the near feature. 5. To find out the changes in market demand of various WEBTEL product i. e. E-TDS, E-SECURE, E-TAX . 6. To study the changes in consumer behavior and demand. 7. To find out the changes in companies manufacturing pattern to change in market Behavior. 8. To compare the data collected for the year 2007 with year 2006. PRIMARY OBJECTIVE The main objective of the study undertaken was: †¢ To get the respondents’ insight – both, of the Consumers, i. e. the existing Accountant customers and the (Company owned and Franchisee outlets, respectively) Owners. SECONDARY OBJECTIVE In addition to knowing the perceptions, problems, their possible reasons and getting feedback from the existing Webtel Accountant customers, the study also : †¢ Finds the effectiveness of the company’s advertisements and promotional campaigns undertaken Makes people aware of the different plans of the company and suggests the best plan for them Finds the awareness levels regarding the various Value Added Services  (VAS) PROMOTIONAL STRATEGIES Marketing theory distinguishes between two main kinds of promotional strategy – â€Å"push† and â€Å"pull†. Push A â€Å"push† promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Initially when Webtel came in the market they adopted push strategy which means introducing a product forcefully just to create demand for a product in the market. But sometime they realized that by this strategy they won’t be able to capture the market so they switch to pull strategy. A good example of â€Å"push† selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Car phone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia – for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A â€Å"push† strategy tries to sell directly to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel CBeebies and BBC2. METHODOLOGY The research problem given to us was investigated on the basis of primary data collection and secondary data collection. I had intervened several clients in Delhi. A structured schedule (questionnaire) was prepared and the relevant information was gathered from various clients on the basis of questions of different sorts. Several information was also gathered from CAs and other information from accountants, internal files, in house journals, records and on the basis of our discussions held with different members of the branch team. Sampling Sampling is a method by which one can collect the various information about the population by just taking its sample. Here the sampling method undertaken was, Random sampling was done with the clients. Convenience sampling of Webtel product. TYPE OF RESEARCH CONCLUSIVE RESEARCH (DISCRIPTIVE):- FIELD SURVEY Questionnaires were put across to consumers to find out their perception and insight about Webtel complete software package to determine their needs, wants, reactions, preferences, impact of the current offerings and how they can be improved further, with a view to get an insight to the problems faced (if any), along with the new innovations that they may be looking forward to. Questionnaires were also put across the companies Owners to determine their perception and insight about Webtel software package, to look at the product from their perspective, and to cover the various above mentioned objectives Exploratory research exploratory research seeks to discover new relationship, emphasis on discovery of ideas. Marketing researches devote a significant portion of their work on exploratory studies when very little is known about the problem being examined. UNIVERSE & SOURCE OF DATA The plank on which the study rests is information, which will be procured as a judicious mix of both secondary data and primary sources of data. Primary data Data was collected specifically for the research need at hand. This includes:- ? Interviews and surveys of respondents with informed ideas about the subject of the project, with the help of questionnaires Secondary Data Already published data formed the launch pad for the study. This included: – i) Internal Data: which originates within the organization? ? Brochures, pamphlets ? Official reports ii) External Data: which originates outside the organization? ? Books Periodicals (magazines, journals) ? The World Wide Web for Information ‘or’ the Internet SAMPLING 1. Sampling Technique: Non probability sampling (A non probability sampling technique is that in which each element in the population does not have an equal chance of getting selected) 2. Sample Unit People who buy Software pac kage available on Online Demand, Registered Offices etc. 3. Sample size : 200 respondents (Designation Changing between personal and professional) These are the respondents belonging from different-different designations like Finance field, Engineering field, Medical field & Educational field. 4. Method : Direct interview through questionnaire. 5. Data analysis method : Graphical method. 6. Area of survey : New Delhi 7. Timing of survey : 9. 00 am to 6:30 pm method used for data COLLECTION (FIELD work) †¢ Questionnaire was prepared keeping the objective of research in mind. †¢ Questions were asked to respondents as regards to their willingness to purchase Softwares. †¢ The help of questionnaires conducted direct interviews, in order to get accurate information. †¢ In order to get correct information I had to approach consumers specially to the charted accountant and other professionals who are using complete accountant software package. I visited as many respondents as I can and asked them their real likings about any accountant software package and also got an idea, how a software package should be? †¢ It is really a Herculean task to understand Consumer Behavior, as the definition suggest, â€Å"Consumer behavior is a physical activity as well as d ecision process individual engaged in when evaluating, acquiring, using and disposing goods and services†. †¢ In order to collect accurate information I visited to different-different offices, each and every question was filled personally by the respondents and checked properly. †¢ People were not willing to answer, when they were contacted between 1. 00 pm to 5. 00 pm, the time when most of the people take rest during the scorching heat. research instrument used – details & why? If one wants to know what type of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. Thus, the questionnaire method has come to be the more widely used of the two data collection method. Many consumers are now familiar with the telephone caller who greets them with â€Å"We are making a survey†, and then proceeds to ask a series of questions. Some interviews are conducted in person, others by telephone, and others by mail. Each of these has its special advantages and disadvantages and limitations. The questionnaire method in general, however, has a number of pervasive advantages and disadvantages. Discussion of particular variations will be more meaningful if these characteristics of the general methods are brought out first. A questionnaire consists of list of questions to be asked from the respondents and the space provided to record the answer / responses. Questionnaire can be used for the personal interviews, focus groups, mails and telephonic interviews. The choice among these alternatives is largely determined by the type of information to be obtained and by the type of respondents from whom it is to be obtained. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to question, written or oral. Questionnaire in the project consists of: ? Multiple choice questions ? Dicthomus MULTIPLE CHOICE QUESTIONS: Questions of this type offer the respondents an alternative to choose the right answer among others. It is faster, time saving and less biased. It also simplifies the tabulating process. OPEN END QUESTIONS: In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or opening questions. They introduce the subject and obtain general reaction. DICTHOMUS: These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either ‘Yes† or ‘No’. Data Collections Tools Collection of data cannot be done without proper planning and use of right method. Thus the tools used for collection of data was, a. Observation in different areas. b. Interview with clients. c. Questionnaire for clients. SAMPLING METHODS Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i. e. cluster sampling and convenience sampling. The whole City & Country was divided into some geographical areas and I have chosen YAMUNA VIHAR, ASHRAM, JANAKPURI AND MANY MORE. CLUSTER SAMPLING Here the whole area is divided into some geographical area and a definite number of Charted Accountants were to be surveyed. CONVINIENCE SAMPLING This type of sampling is chosen purely on the basis of convenience and according to convenience. I visited Offices, Malls, Banks, and Institutes. Tools and techniques of analysis Data analysis was done on the parameter of use of software package on basis of quality, price used and preference given at the time of purchase. Technique used was comparison of the use of rice based on various parameters of various Webtel Clients. Designing Questionnaire: Our questionnaire was prepared with the specific aim of knowing the buying behavior of Webtel Software and so the questions were framed keeping in mind the context of the Service of software used, price, quality, frequency of purchase. Our questionnaire was both open and closed ended. Limitations 1. The study was limited in terms of geographical coverage as it was limited to the city of Delhi, this makes the findings not fit for other areas. 2. The whole study was completed in a short period of fifteen days. It was difficult to cover large sample. 3. Some clients gave biased response and did not give importance to the survey. This may affect the accuracy of the findings. 4. In estimates of market share of Webtel, I was not provided with the exact sales data by some clients. 5. During the survey some respondent had also shown a non corporate attitude towards the data collection. 6. Some clients gave irrelevant data regarding their sales which caused some difficulties in data analysis. DATA ANALYSIS AND DATA INTERPRETATION Project report and project interpretation are not complete unless and Until the data analysis and data interpretations are interpreted in the true form. In this study of mine, an attempt has been made to investigate and explore the market changes in terms of its products. This chapter definitely takes care of the specific interpretations and shall go a long way in explaining the logic behind the research problem. Analysis of Change in Customer Behavior For analyzing the change in customer’s behavior in terms of E-TDS and E-TAX, I had visited several clients. This can only be done by comparing the data collected from the market in year 2009 with the data of year 2008. The data collected regarding sales of E-TDS in a month are as follows, Avg. Sales of E-TDS and E-TAX per month in year 2008 PRODUCTS E-TDS E-TAX TOTAL Total Sales5942101 %age42%58% Avg. Sales of E-TDS and E-TAX per month in year 2009 PRODUCT E-TDS E-TAXTOTAL Total Sales6523 88 %age73. 86%26. 14% Graphical Representation of Data For E-TDS [pic] For E-TAX [pic] Data interpretation From the above given data we can make following interpretation. In the year 2009, sales of E-TDS were 73. 86% were as sales of E-TAX were 26. 4% and in the year 2008, sales of E-TDS decreased to 42%, were as sales of E-TAX increased up to 56%, With this we can make the conclusion that, there is a certain change in customers’

HR Case Study of Yamaha Motors

Change, in any organization is routed through it’s Human Resource Department. Thereare always disgruntled employees who complain that change has adversely affected them. There are employees who believe in status Quo and believe that if a system is working,there is no point in changing it. Escorts going out and Yamaha coming in was a change that influenced each other andevery employee working on all levels. Strangely though, the resistance to this majorchange and to all subsequent decisions taken to enforce the change was minimized,. Itonly depicts the success of the H. R. epartment in educating all employees. Change wasviewed as mandatory rather than optional. Employees were made to believe that theirfuture bread and butter depended upon the success of this change. Almost everyemployee understood the need for this broad change. There were some voices ofdiscontent regarding small details which had to be worked out. The H. R. department’srole in handling the entire proces s of change is summarized below : 1. Agreement with the Union : Escorts left behind a strong labour union which wasknown to use aggressive tactics to get it’s demand met.Yamaha suspended the oldagreement with the union and entered into a new one after taking over. Theagreement covered various aspects like pay packages, increments, working hours,leaves schedule etc. Yamaha also offered V. R. S. ( Voluntary retirement schemes)to those who did not wanted to continue with the organization. However, theattraction rate of labour and managers was very low. What Yamaha ensuredthrough was there are no dissatisfied employees in the organization.Yamaha knewthat workers will be facing a cultural change soon and only wanted thoseemployees who were ready and willing to accept change in it’s true spirit. 2. Training of employees in Japan : Not every employee looks upon training inJapan as an opportunity or value addition. Certain employees are reluctant toleave their families back in India for a period of 6 months. People used to thesocial and cultural environment of India find it difficult to adjust to a foreigncountry. The challenge for the H. R. Department was to motivate such employees.These employees were assured that their families will be taken care of. While trainees will receive salary for their work in Japan, their families will be a paid afixed amount periodically by the company during the [period of training. Securewit the knowledge that their families are taken care of, employees were motivatedto undergo training in Japan. 3. Networking with dealers : Yamaha is currently in process of networking all it’sdealer all over India. Dealers are seen as valuable channel partners and not meresupply chain members.The purpose of this online network queries on a perpetual basis. Dealers are encouraged to report all complaints, suggestions, ideas throughthis network. The network will also be used for online order processing. Prof . Nomita Kapoor Page 14 How Organizations Handle Change – Yamaha Motors India 4. Routing bills through Tedfel : Dealers were not happy with Yamaha routing it’sbills through Tedfel. Earlier, dealers were not asked to pay until the motor cycleswere actually sold. Now Tedfel only offered a 15 days credit period to the dealers.Presently, may dealers have already approached Yamaha and have asked to revertback to the old system. At the time of our research, the dialogue between thedealers and the company was still on. Yamaha still believes in the companyvalidity of hiring an outside agency for bill payments and wants to bring aroundthe dealers to its way of thinking. Yamaha has also followed the policy that Indian managers are best equipped to handleIndian work force. The Japanese presence in the H. R. department is bare minimum. Language barrier is a significant constraint in this regard.So, while the company boastsof presence of Japanese professionals in production, quality assurance and financed epartment, the H. R. department is still completely handled by their Indian counterparts. Reference: http://www. scribd. com/doc/2165100/Yamaha HONDA His employees soon came to understand that poor performance would not be tolerated. People recognized his total determination to succeed and to establish an engineering business. Honda was a true leader with vision and passion. He was sufficiently aware of his own managerial shortcomings. The employees called Honda ‘Mr.Thunder’ for his bursts of anger in answer to their mistakes. His employees loved him but they were afraid of his anger. Honda was not a perfect man. He admitted his mistakes: ‘When I look back at my work I understand I have made mistakes – many blunders, serious omissions. However, I am proud of my achievements. Although I made one mistake after the other, these mistakes and failures did not happen in connection with one and the same thing. ’ (Peters & Waterman 1982) As a transformationa l leader Honda tended to see the big picture, but not the details.Motivation is one of the major concepts of the human resource management. The research of motivation and its necessity for organization is closely connected with the Behavioral Management that arouse at the end of the Scientific Management era. Human resource management views an employee not as a machine but as a personality with its own goals and aspirations. The objective of managers is to build relationships in which workers would see themselves working with the manager, rather than working for a manager. Motivation can be defined as the process of arousing, directing, and maintaining behavior toward a goal.He points out that people are motivated to fulfill their needs. Companies view workers as being interdependent, meaning, managers cannot do their job without workers, and workers depend on their managers. Consequently, instead of management treating employees like machines, organizations should take a genuine in terest in the employee and help them reach their goals. Human resource management supposes that if employees are happier at work the production would increase. Soichiro Honda placed human initiative and attention to all workers on the first place.He tried to create a better environment for his employees, attract specialists and motivate them to do their work in the best possible way. Honda paid much attention to experimental work and did not accept attempts to control him or his corporation via the traditional caste system. He was the innovator and was against the hierarchy management structure: ‘On the whole, people work better if they are not forced and controlled. ’ (Peters & Waterman 1982) This thought is proven by psychologists and new styles of management are very effective and should be used by others.Honda understood that encouraging his worker’s personal development, their wish for self-actualization will bring him success in business. He was a passionat e person. Honda did not admit defeat and could risk everything he had achieved for the sake of his beliefs and ideas. He is the embodiment of persistence. Soichiro Honda was a man with modern mentality and readiness to risk in order to invent something new. He is the example of persistence, modesty, and the ability to see his own mistakes as the most valuable achievements.

Write summary Article Example | Topics and Well Written Essays - 1250 words

Write summary - Article Example Multi-level analysis can distinguish the impact of the teachers from the school environment and analyze the factors at each level. The study was conducted because of the significant role that technology plays in enhancing the learning experience. The study employed multi-level modeling to analyze data obtained from 3,652 teachers who specialize in handling students in grade 1-9. The study was conducted in 289 schools in Taiwan. According to the article, both school-level factors and teacher-level factors affected the integration of ICT in the process of teaching. The teacher-level factors identified by the study are the beliefs of a teacher and the amount of hours spent in training in the previous year positively influenced ICT Integration. The school level factors that affect ICT integration are hours of training and the way teachers perceive the support from the school. The other factors influencing ICT integration are internet access, quality of computers, number of projectors available and stability of the available computers. The results indicate the significant role that teachers and schools play in the integration of ICT to improve the quality of the learning experience. Teachers play a significant role in the process of ICT integration. Ayub, A. M., Bakar, K. A., & Ismail, R. (2012). Relationships between school support, school facilities, ICT culture and mathematics teachers attitudes towards ICT in teaching and learning.  AIP Conference Proceedings,  1450(1), 196-200. Doi:10.1063/1.4724139 The study examines the relationship between school support, facilities, ICT culture and attitudes of mathematics towards ICT integration in learning and teaching. ICT enables students to widen their sources of the information because of the web. Teachers have the opportunity to use the available technology to create a relatively more interactive and informative learning process. According to the study, the

Recent Trends In the Historiography of Soviet Russia since 2004 Research Paper

Recent Trends In the Historiography of Soviet Russia since 2004 - Research Paper Example This led to the acceptance of the more extensive anti-soviet traditional western account by a majority of the Russian scholars2. Andrei Sakharov indicates that, currently, the russian historical science is vibrant, dynamic and discussive, and is closely associated with global historiography3. These claims seem to be echoed by Kritika in whose pages several informative articles that have, in the recent past, been published to map the evolving ideological constellation of russian histological publications. Mironov argues that, the wall between historical research done in the cities and that done in provinces is diminishing, and so is the wall between Western and Russian historiograhy. Consequently, a community of Russianists is coming into being. In a brief review of the demographics and communication pathway of these lines of thought, Benedict Anderson writes extensively of the school â€Å"pilgrimages,† which encompass the pathways in education that were pursued by â€Å"nati ves† and â€Å"creoles† during the colonial period that gave rise to the notion of a nation in sites4. It is arguable that Russia has become a colony of the west. However, this is optimised by Minorov’s assertion of a progressively more integrated community. In terms of demographics, there are some advancements in the Russian information systems. However, in the post –Soviet era, the prone networks including the science academies and their branches have been eroded and remained only shells. A majority, in the academies, have taken refuge in tertiary institutions, in which they partake in multiple teaching workloads, as a means of survival. Many individuals, in the academic world, are too busy with multi-tasking thus cannot find time to write academic materials. It is evident that many academic institutions are staffed with scientists of a retiring age. Moreover, not many young people find jobs in the academic field to be alluring. Consequently, many scient ists are reported to be leaving for better jobs abroad. Another crucial topic is the mode of teaching of history in learning institutions. A critical examination indicates that a social history can have a significant effect, basing on its approach and debates as presented to the lay community, in schools through textbooks and may corrupt the public memory5. Catherine Marridale notes a significant lack of interest for historological studies, majorly among the younger generation and continual widening of the gap between lay and scholarly lines of specialization. She, at the same time, argues on the persistence of a discursive field in which Russian tropes maintain dominance. For schools and textbooks, during the perestroika era, there was a great interest in history. This is accompanied by a sharp decline, as people are immersed in a struggle to survive and deal with the woes resulting from drastic impoverishment. However, Prime Minister Mikhail Kasianov rekindled the public interest in 2001, on the mode of teaching of history, through his concern about the quality of the Russian history books6. As a result, the government indulged in a competition aimed at finding the top three text books to be used in schools. Consequently, the new standardized school

The Glycolysis Process in Humans and in Yeast Essay

The Glycolysis Process in Humans and in Yeast - Essay Example These two molecules will each yield 2 ATPs and 1 NADH during the 5-step payoff stage for a net gain of 2 ATPs and 1 NADH (Audesirk, Audesirk, & Byers 2006 p.102). These bonus ATP molecules will be used by the body's muscles as glycolysis converts glucose to energy. The investment stage begins its 5-step process by converting the glucose to a charged phosphate, which is then trapped inside the cell wall, which is impenetrable to ions (Campbell & Reese 2002 p.162). From this point on the process in non-reversible. The reaction in the initial stage expends the first ATP. Step 3 expends the second ATP as fructose 6-phosphate is converted into fructose 1,6-bisphosphate (Audesirk, Audesirk, & Byers 2006 p.102). Step 4 will split this molecule into two carbon intermediaries to be processed separately by the generation phase (McMurry & Castillion 2003 p.670). Step 6 oxidizes by the transfer of NAD+ to the sugar from step 5. During step 6-7 of the generation phase the process yields 1 NADH and 1 ATP respectively (Audesirk, Audesirk, & Byers 2006 p.102). Since there were 2 molecules produced by the generation phase, the output is actually doubled. At this point the glycolysis reaction is at a break even point. It has invested 2 ATPs and yielded 2 ATPs. Step 10 creates another ATP molecule by transferring the phosphoenolpyruvate from step 9 to ATP and pyruvate (McMurry & Castillion 2003 p.163).

Transition from Middle to High School Essay Example | Topics and Well Written Essays - 500 words

Transition from Middle to High School - Essay Example In support of evidence-based practices, various Web-based collections of "best practices'" are now available, but not all programs included in such databases have been rigorously tested. Three databases that included programs broad enough to be useful in a school setting were selected. Criteria to screen and then assess available studies were used according to the process set out by the Evidence for Policy and Practice Information and Co-ordinating Centre {EPPI-Centre) for non quantitative review's-search, screen, describe, map and refine and appraise and synthesize'. The author has also provided a clear paragraph on the method used for screening and the criteria used for exclusion and inclusion as well. The research findings of the article have highlighted that after 246 programs were located and the initial screening criteria were met, almost 242 were excluded based on the criteria. The four which were left out are as follows: '( I ) School Transitional Environmental Program (STEP); (2) Skills, Opportunity, and recognition (SOAR), formerly Seattle Social Development Project; (3) Positive Action through Holistic Education (Project PATHE), and (4) Fast Track. The results of applying the inclusion criteria are presented in Table I'. A detailed analysis of each of the four has also been provided in the article. The author has provided a very clear and concise discussi

Week 10 TW questions 13&14 Essay Example | Topics and Well Written Essays - 250 words

Week 10 TW questions 13 - Essay Example In summary jury trial, the parties present evidence to a six-bench jury who give their nonbinding decision from the presentations. Lastly, a summary bench trial is more or less like the prior but the case is tried before a judge instead of a jury. According to Glannon (2008), all the decisions from the court related ADR are nonbinding and any dissatisfied parties are free to proceed and file appeals to the courts. These are ways of resolving disputes by avoiding the courts in totality hence decisions by these methods of resolution are binding and final to the parties. The methods include- negotiation, mediation, binding arbitration, ministerial and private judging with mediation and arbitration being the most popular according to research (Glannon, 2008). Negotiation entails the engagement of the parties in a discussion and finding a solution by themselves. Ministerial and private judging of cases calls for the involvement of independent ministers and judges respectively out of the courts in helping to resolve disputes between individuals after careful considerations. According to Glannon (2008), the main difference between courts related ADR and Private ADR is that Private ADRs are final and

History of Junior High Schools in America Essay

History of Junior High Schools in America - Essay Example In terms of purpose, students of ten to fifteen years are referred with the term of middle years in pedagogical manner. Meanwhile organizational structure leveling of classes six to ten in a separate school is often referred with the middle schooling. In this regard, different aspects of junior high schooling will be focused in this paper. Usually, middle or junior high schools are separated from rest of the classes of school, which does not include separation from the school campus. In middle schooling, relationship of teachers and students is enhanced, and different teaching teams are established for the better performance in the high schools. Curriculum plays an important role in the middle schooling, as integrated and negotiated form of the curriculum is devised during the middle schooling. Moreover, different learning tasks are assessed with the utilization of authentic measures. While the application of middle schooling philosophy is possible for the teachers in the context of secondary schooling, it is very difficult to sustain or widespread such examples. Consequently, broader reforms for the implementation of more sustainable philosophy of schooling are linked with the term of middle school. ... History One hundred years ago, the United States witnessed a wave of interests around reforms, which originated the concept of Junior High Schools in the country. Initially, fundamental, pedagogical, organizational, and curriculum outcomes were promised by the progressive reformers who promoted the abovementioned concept of schooling in the country, in order to resolve serious national problems at that time. A coalition of diverse reformers produced an indefinite mission that was related to a number of agendas and interests of these reformers, which turned out to be innovation of junior high schools. In other words, the junior high schools provided an image of implementation of hopes of the reformers and educators that had different and diverse interests and requirements. (Beane, 2005) It is quite impossible for the paper to highlight the appearance of junior high schools in the United States with the in-depth exploration of complexities that were confronted at that time. However, recent developments of current middle schooling in the United States will be focused to understand the status of junior high schools in the country. Two versions are observed in the history of junior high schools in the United States. Firstly, developmental needs of adolescences and provision of teacher training were the specific objectives of junior high schooling in the country. Secondly, an integrated process of learning was provided to the students; while demographic and economic influences kept the students sensitive to the middle schooling reforms. (Comber, 2006) In brief, middle schooling or junior high schooling was criticized by the second version of the history, and therefore, the

The construction of sexuality through culture and history Essay Example for Free

The construction of sexuality through culture and history Essay Introduction The queer theory has led to questions on the sexuality in various cultures. Teresa de Lauretis is the person [www. cddc. vt. edu]who came up with the phrase â€Å"Queer Theory†. It was at a working conference on theorizing lesbian and gay sexualities that was held at the University of California, Santa Cruz in February 1990. Once the term queer was, at best, slang for homosexual, at worst, a term of homophobic abuse. Today queer has come to be used differently, sometimes as an umbrella term for a coalition of culturally marginal sexual self-identifications and at other times to describe a theoretical model which has developed out of more traditional lesbian and gay studies. Queer focuses on mismatches between sex, gender and desire. Institutionally, queer has been associated most prominently with lesbian and gay subjects, but its analytic framework also includes such topics as cross-dressing, hermaphroditism, gender ambiguity and gender-corrective surgery. In many respects, Queer theory is grounded in gender and sexuality. Due to this association, a debate emerges as to whether sexual orientation is natural or essential to the person, as an essentialist believes, or if sexuality is merely a construction and subject to change [www. cddc. vt. edu]. The essentialist theory was introduced to Queer Criticism as a by-product of feminism when the criticism was known by most as Lesbian/Gay Criticism. The feminists believed that both genders have an essential nature (e. g. nurturing and caring versus being aggressive and selfish), as opposed to differing by a variety of accidental or contingent features brought about by social forces. Due to this belief in the essential nature of a person, it is also natural to assume that a person’s sexual preference would be natural and essential to a person’s personality, who they are. The Constructivists counters that there is no natural, that all meaning is constructed through discourse and there is no other subject other than the creation of meaning for social theory. In a Constructivist perspective, it is not proper to take gay or lesbian as subjects with objective reality; but rather they must be understood in terms of their social context, in how genealogy creates these terms through history. Foucault explains in his The History of Sexuality, 200 years ago [www. ipce. info] there was no linguistic category for gay male. Instead, the term that applied to sex between two men was sodomy. Over time, the homosexual was created through the discourses of medicine and especially psychiatry. What is conventionally understood to be the same practice was gradually transformed from a sinful lifestyle into an issue of sexual orientation. Foucault argues that prior to this discursive creation there was no such thing as a person who could think of himself as essentially gay. Queer theory is mainly addressing the issues on gender and sexuality. Due to this question, a debate arises as to whether sexual orientation is natural or essential to the person, or if sexuality is merely a construction and subject to change. This theory has led to criticism known by most people as Lesbian/Gay Criticism. The feminists believed that both genders have an essential nature for example nurturing and caring versus being aggressive and selfish as opposed to differing by a variety of accidental or contingent features brought about by social forces. so natural to assume that a person’s sexual preference would be natural and essential to a person’s personality, who they are [www. ipce. info]. The Constructivists counter, that there is no natural, that all meaning is constructed through discourse and there is no other subject other than the creation of meaning for social theory. In a Constructivist perspective, it is not proper to take gay or lesbian as subjects with objective reality; but rather they must be understood in terms of their social context, in how genealogy creates these terms through history. Sexuality and gender identity-based cultures This refers to the behaviors, beliefs, knowledge, and references shared by members of sexual minorities or transgendered people by virtue of their membership in those minorities. Not all members of a particular sexual minority participate in, or are aware of, the subculture that may be associated with them. In addition to simply not knowing that the culture exists, non-participants may be geographically or socially isolated, they may feel stigmatized by the subculture, they may simply dislike it (feeling it is outdated, corrupted, or does not align with their personal taste or style), or they may prefer to affiliate with some other culture or subculture. The sexual minorities [Kaahumanu and Yaeger]defined by sexual orientation and gender identity include: lesbian, gay, bisexual, and transgendered people (LGBT). they are often seen as having a common culture. The existence of (LGBT) has also been questioned by noting the exclusion of some of these groups by others; for example, biphobia among gays and lesbians, transphobia among non-trans LGB people, or lack of inclusiveness of lesbians in gay milieu. For example, in some cities, especially in North America, gay men and lesbians tend to live in certain neighborhoods. This culture is mainly associated with the people of North America or Europe. LGBT communities also organize a number of events to celebrate their culture, such as Pride parades, the Gay Games and Southern Decadence the largest LGBT street fair in North America [Kaahumanu and Yaeger].

Victims’ Rights and Vengeance Essay Example for Free

Victims’ Rights and Vengeance Essay There have been many alterations to the legal rights and assistance programs to better serve victims of crime. In every state, there are considerable rights in order to protect these victims. The statues of Victims’ rights influence how the victims are treated within the criminal justice system. â€Å"This was the key goal of the sweeping changes in the 2004 Crime Victims Act (CVRA), which became the â€Å"cutting edge of the third wave of victims’ rights.† (B. YU.L.Rev, 2005). â€Å"There are eight basic rights that crime victims have, the section 3771(a) provides these rights: 1. The right to be reasonably protected from the accused. 2. The right to reasonably, accurate, and timely notice of any public court proceeding, or any parole proceeding, involving the crime or of any release of escape of the accused. 3. The right not to be excluded from any such public court proceeding, unless the court, after receiving clear and convincing evidence, determines that testimony by the victim would be materially altered if the victim heard other testimony at that proceeding. 4. The right to be reasonably heard at any public proceeding in the district court involving release, plea, sentencing, or any parole proceeding. 5. The reasonable right to confer with the attorney for the Government in the case. 6. The right to full and timely restitution as provided by law. 7. The right to proceedings free from unreasonable delay. 8. The right to be treated with fairness and with respect for the victim’s dignity and privacy.† (Cohen, 2006). â€Å"The CVRA provides that victims may choose to have their own attorney and seek to assert the rights to be present and participate in the criminal proceeding. In the district court, a victim may make a motion for relief, including a motion to reopen a plea  agreement. (18 U.S.C  § 3771 (d) (5).) If the district court denies a victims motion, the CVRA provides for an expedited appellate review process. (Maryland also allows the victim to be represented by an attorney before the appellate courts. A crime victim may petition for a writ of mandamus, and the court of appeals must decide the petition within seventy two hours† (Mermelstein, M. Amer, S. M. (2013). The CVRA â€Å"contemplates active review of orders denying crime victims’ rights claims even in routine cases.† (Boland and Butler, 2009). â€Å"The 2004 Crime Victims Act (CVR A) came into effect to make sure that the victims were properly being taken care of and had an option to voice when it came to the defendant who victimized them. This law has been threatened many times. This law has also been amended many times as well. According to the Crime Victims’ Rights Act 18 U.S. C.  § 3771. This law allows the victim to be protected against the accuser. Sometimes this law is violated and the victim is not treated fairly. Most of the states have set laws as well as constitutional amendments that will make sure that the victims are protected within the criminal justice system. â€Å"Many victims try to assert their rights only to be turned down by the court†, (Boland and Butler, 2009) and in my opinion the judicial system has not upheld the law by not allowing that victims receive the full justice they very well deserve. In my opinion about vengeance, it is never appropriate in any circumstance, even with breaking the law. â€Å"This mortal vengeance seems a natural response but, as the myth makes clear, it invites further vengeance. The second truth, therefore, is that murder answered by revenge inspir es revenge in its turn. To this cycle of retributive vengeance there is no end. In other words of Mohandas Gandhi, â€Å"An eye for an eye makes the whole world blind† (Cohen, 2006). I feel vengeance can be a never ending cycle, it can keep continuing, one act after another. I also feel that the person that first intentionally hurt another person, and that person turns around and hurt the first person, they are just as bad of a person as the first person is. I really have to agree with what the Survivors Network does for the victims of crime. It helps them with the healing process and to overcome trauma that has happened to them. This network helps the victim to cope with what has happened to them. I feel this helps so they won’t participate in revengeful activity upon the accuser. The Survivors Network is helpful to the victims, as well as the victims’ families. References: University of Phoenix. (2007). Vengeance Time. Retrieved from University of Phoenix, CJA/324 website University of Phoenix. (2009). Crime Victims Rights: From Illusion to Reality. Retrieved from University of Phoenix, CJA/324 website University of Phoenix. (2006). The victims rights and the furies in American courts. Retrieved from University of Phoenix, CJA/324 website. Mermelstein, M. (2013). From Victim to Victor: Corporate Crime in the Internet Era. Retrieved from http://www.americanbar.org/publications/blt/2013/11/01_mermelstein.html

Oxalate Complexes of Iron

Oxalate Complexes of Iron In coordination chemistry there are different types of ligands. Monodentate ligands donate only one lone pair to the metal ion. Bidentate ligands donate two pairs of electrons such as the oxalate ligands which can bind at two sites with the metal ion, thus a coordination number of three ligands around one metal ion. Oxalate has four oxygens with each having a lone pair but it only uses two lone pairs to form a coordination compound.There are also multidentate ligands such as the EDTA which donate more than two pairs of electrons. Oxalate is can be regarded as a chelating agent. This means that two or more bonds are being broken so that the ligand would be separated from the metal. These chelating ligands provide more stability to the complex than those with monodentate ligands.1 The potassium trioxalatoferrate (III) trihydrate and the iron (II) oxalate have a stereochemistry of an octahedral. The oxalate ion is a weak field ligand according to the spectrochemical series. The Fe2+ has 6 electron in its d orbitals while Fe3+ would have 5 electrons. The unpaired electrons of the iron (III) would have a high spin and so behave paramagnetically. Fe2+ and Fe3+ electrons can either distribute themselves either in a low spin or a high spin arrangement. An example of the arrangement which is more favoured according to Hunds rule 3d 4s 4p 3d 4s 4p Iron can accept 6 pairs of electrons because the orbitals are hybridised in a way to produce 6 orbitals of equal energy. A redox titration is a type of reaction which is based on redox equations between the analyte and the titrant. Reduction-oxidation reactions are reactions where one of the component is being oxidized such as iron (II) to iron (III) thus becoming more positively charged while the other is being reduced thus it is gaining electrons and will become less positive in its nature. Potassium permanganate has the formula of MnO4- which can be reduced to Mn2+ in reducing conditions. This is an oxidizing agent. In this experiment the iron (II) oxalate and potassium trioxalatoferrate(III) trihydrate were analysed. Then these two salts were analyzed for their iron and oxalate content and also the empirical formula of each salt was determined. Apparatus: Pasteur pipette, weighing boat, spatula, watch glass, measuring cyclinder stirring rod, Buchner funnel ,stopper, heating mantle, balance, beakers, thermometer, filter paper, ice-salt bath, flasks. Chemicals: Chemical Brand Grade Ferrous ammonium sulfate GPR Aldrich Oxalic acid dihydrate GPR N/A 2M sulphuric acid GPR BDH Acetone GPR BDH Iron(II) oxalate GPR N/A Potassium oxalate monohydrate GPR BDH Hydrogen peroxide GPR BDH Ethanol GPR BDH Potassium permanganate GPR BDH Zinc GPR Carlo Erba Method: Experiment A: Preparation of Iron(II) Oxalate 15g of ferrous ammonium sulphate were dissolved in 50cm3 of warm water which has been acidified with 2M sulphuric acid (1cm3). 75cm3 of 10% oxalic acid solution was added with rapid stirring. The mixture was heated gently to the boiling point and then the yellow precipitate of ferrous oxalate was allowed to settle. The precipitate was removed by filtration on a Buchner funnel. It was washed thoroughly with hot water and then with acetone. The product was allowed to dry on the funnel under suction and weighed. The product was used for the next section. Experiment B: Preparation of potassium trioxalatoferrate(III)Trihydrate 3.25g of ferrous oxalate was suspended in a warm solution of potassium oxalate (5g in 15cm3 water. 15cm3 of 20vol hydrogen peroxide was added from a burette whilst the solution was stirred continuously and maintained at 40OC. The solution contained the precipitate of ferric hydroxide. This was removed by heating the solution to boiling. 10cm3 of 10% oxalic acid and then a further small amount of oxalic acid was added dropwise until the precipitate just dissolved. During the addition of oxalic acid, the solution was maintained near the boiling point. The hot solution was filtered. 15cm3 of ethanol was added to the filtrate, any crystals that were formed by gentle heating were re-dissolved and put in a dark cupboard to crystallise. The crystals were collected by filtration on a Buchner funnel. These were washed with an equivolume mixture of ethanol and water and finally with acetone. This was dried,weighed and the product kept in the dark. Experiment C: The analysis of the products for iron and oxalate Iron(II) oxalate 0.3g of oxalate was dissolved in 25cm3 of 2M sulphuric acid. The solution was heated to 60OC and titrated with 0.02M standard potassium permanganate solution until the first permanent pink colour was observed. 2g of zinc dust were added to the solution and boiled for 25 minutes. It was filtered through the glass wall and the residual was washed with 2M sulphuric acid. The washings were added to the filtrate and this was titrated with a solution of standard potassium permanganate The percentages of iron, oxalate, water of crystallisation in the product and the empirical formula were determined. Potassium trioxalateoferrate(III) trihydrate 0.2g of the complex were dissolved in 25cm3 2M sulphuric acid. This was titrated with 0.02M standard potassium permanganate solution until the first permanent pink colour was observed. 2g of zinc dust were added to the solution and boiled for 25 minutes. This was filtered through a glass wool and the residual was washed with 2M sulphuric acid. The washings were added to the filtrate and this was titrated with a solution of standard potassium permanganate. The percentage of iron and oxalate in the complex was determined. These were compared to the theoretical values. Results: Experiment A: Ferrous oxalate: 7.478g Experiment B Potassium oxalate:5.058g Potassium trioxalatoferrate(III) hydrate:6.019g Ferrous oxalate:3.273g Experiment C: Iron oxalate: 0.301g Volume of potassium permanganate Initial Final Titre value Volume of potassium permanganate after adding zinc Initial Final Titre value Potassium trioxalatoferrate(III) trihydrate:0.200g Volume of potassium permanganate Initial Final Titre value Volume of potassium permanganate after adding zinc Initial Final Titre value Calculation: Iron(II) oxalate Iron(II) and oxalate is oxidized by permanganate to Iron(III) and carbon dioxide Iron(III) is reduced by zinc to Iron(II) MnO4- + 5Fe3+-+ 8H +→Mn2 + + 5Fe2+ + 4H2O Iron 0.02 moles=1000cm3 ? 17.2cm3 3.4410-4 moles 5Fe2+:1MnO4- 1.72X10-3:3.44X10-4moles 1mole=56g 1.7210-3moles=? 0.096g Oxalate 2MnO4- +5C2O42-+16H+→ 2Mn2+ + 10CO2+8H2O 52.4cm3-17.2cm3=35.2cm3 0.02moles=1000cm3 ? 35.2cm3 7.0410-4moles 2MnO-4:5C2O42- 7.04X10-4:1.76X10-3 1mole=88g 1.7610-3moles=? 0.155g Empirical formula 0.096g+0.155g=0.251g 0.301g-0.251g=0.05g 1mole=18g ? = 0.05g 2.7810-3moles 1.7210-3 moles 1.7610-3moles 2.7810-3moles 1.7210-3 moles 1.7210-3moles 1.7210-3moles 1 1.02~1 1 .6 ~ 2 FeC2O4.2H2O % of iron, oxalate and water of crystallisation in Iron(II) oxalate Theoretical Fe C2O4 2H2O 56g 88g 36g 180g 180g 18 31% 49% 20% Experimented Fe C2O4 2H2O 0.096g 0.155g 0.05g 0.301g 0.301g 0.301g 31.89% 51.5% 16.6% Potassium trioxalatoferrate(III) trihydrate Oxalate is oxidized by permanganate to carbon dioxide Iron(III) is reduced by zinc to Iron(II) Iron MnO4- + 5Fe3+-+ 8H +→Mn2 + + 5Fe2+ + 4H2O 0.02moles=1000cm3 ? 4.1cm3 8.210-5 moles 5Fe2+:1MnO4- 4.110-4moles: 8.210-5 moles 1 mole=56g 4.110-4moles =0.023g Oxalate 2MnO4- +5C2O42-+16H+→ 2Mn2+ + 10CO2+8H2O 0.02 moles=1000cm3 ? 26.4cm3 5.2810-4moles 2MnO4-:5C2O4 5.2810-4:1.3210-3 moles 1 mole=88g 1.3210-3 moles=? 0.116g K3[Fe(C2O4)3].3H2O= RMM 471 % of iron and oxalate in potassium trioxalatoferrate(III) trihydrate Theoretical K3 Fe (C2O4)3 3H2O 120 56 264 36 471 471 471 471 25.48% 11.9% 56% 7.64% Experimented Fe (C2O4)3 0.023 0.116 0.2 0.2 11.5% of iron in potassium trioxalatoferrate(III) trihydrate 58% of oxalate in potassium trioxalatoferrate(III) trihydrate Precautions: The crystals were scraped from the filter paper which could lead to inaccurate filtration. The temperature of the solution was kept above 60oC during the titration of iron oxalate against potassium permanaganate. Titration apparatus was washed accordingly; Pipette and burette were washed first with water and then with the solution. Flasks were washed with water only. It was made sure that the burette was not leaky since it would affect the final result. The product of potassium trioxalatoferate(III) trihydrate was put in a dark cupboard since it is photosensitive causing loss of product. A heating mantle was used instead of a bunsen burner because ethanol is flammable. When the ethanol was added to the filtrate in part B the solution was left to cool down since if the ethanol was added to the hot filtrate the ethanol could have evaporated. Sources of error: Glassware that was not calibrated properly could be a source of error The crystals were not dried completely and so would lead to higher weight. Loss of the product due to transferring from the balance to the flask, due to air currents and unsteady movements. The color of the end point could be misleading as different people have different sensitivity to colors. Hydrogen peroxide could decompose in light and so the oxidation of iron (II) and iron (III) would not be completed. Permanganate solution when allowed to stand in burette can undergo partial decomposition to MnO2. Difficult in seeing the measurements on the burette because of the dark violet produced by the permanganate solution Ferric ion is reddish brown which could have interfered with the observation of the faint pink titration endpoint. Discussion: Preparation of iron(II) oxalate When oxalic acid is added to the mixture of ferrous ammonium sulphate in water and acidified with 2M of sulphuric acid, ions would form in solution. [NH4]2Fe[SO4]2.6H2O + H2O Â ® 2NH4+ + 2SO42- + Fe2+ 2 When adding oxalic acid to the solution oxalate ion forms which then reacts with the iron(II) forming the iron(II) oxalic acid which is the product. This is the yellow precipitate which is removed by precipitation on a Buchner funnel. It is then washed with water and acetone to remove impurities. H2C2O4.2H2O + H2O Â ® 2H+ + [C2O4]2- 2 Fe2++ [C2O4]2- Â ® Fe[C2O4]. 2H2O 2 Preparation of Potassium Trioxalatoferrate(III) Trihydrate When potassium oxalate is added to the ferrous oxalate an orange intermediate complex would be formed. During the preparation of Potassium trioxalatoferrate (III) trihydrate the iron(II) in the iron(II) oxalate have to be oxidized to Iron(III). This is done by an oxidizing agent which in this case hydrogen peroxide is used. A brown precipitate of Iron(III) hydroxide would form 2Fe2+ + H2O2 + 2H+ → 2Fe3+ + 2H2O 3 Fe3+ + 3OH- → Fe(OH)3 3 This could be removed by excess heating. 10% oxalic acid was added and so the oxalate ion could coordinate around the iron(III) metal forming a complex of Fe(C2O4). A green solution would form in this stage. The following net equation would take place converting the iron(III) oxalate to trioxalatoferrate(III) ion. Fe2(C2O4)3 + 3 H2C2O4 + 6 H2O → 2 [Fe(C2O4)3]3- + 6 H3O+ 3 The trioxalatoferrate(III) salt is soluble in water and would not precipitate out from an aqueous solution. Ethanol which is a less polar than water is added so that the salt would precipitate out since it is less soluble in ethanol. The precipitation is added by leaving the mixture overnight so that the salt would precipitate. This is placed in the dark because light would reduce the Iron(III) to Iron(II) 3 K+ + [Fe(C2O4)3]3- → K3[Fe(C2O4)3] 3 Made by Chem.Windows Analysis of the products for iron and oxalate In the last part of the experiment the percentage of iron, oxalate and water of crystallisation was found by titration of the iron(II) oxalate with potassium permanganate which is the titrant. The volume of potassium permanganate needed to react with the known volume of analyte was found. The titration was marked when a faint pink colour appeared. This is the Mn2+ which serves as its own indicator to show when the titration is ready. In the first part the oxalate and iron(II) are both oxidized to Iron(III) and carbon dioxide. Zinc is added which acts as a reducing agent which reduces the iron(III) back to iron(II). When titrating the potassium permanganate with the potassium trioxalatoferrate(III) trihydrate salt, a faint pink colour is observed when the stoichiometric point has been reached thus titration would be completed. In the first part the oxalate only is oxidized to carbon dioxide since iron(III) is already in its oxidized form. When zinc dust is added to the Iron (III) it is reduced to its reduced form iron(II). The solution would remain colourless until all the oxalate salt is used. The solution is heated to 60OC since if the reaction takes place at room temperature it would be too slow. The oxidation of the oxalate anion which is an organic chelating agent, does not take place very easily. In the presence of a metal ion, the rate of reaction increases since the oxidation would be kinetically more favourable when forming an intermediate metal chelate. 4 In this experiment this type of intermediate had formed during the conversion of the oxalate ion to carbon dioxide by the permanganate ion. 4 The permanganate ion is reduced to a lower oxidation state by taking an electron from the oxalate and so the carbon carbon bond in the oxalate is broken forming carbon dioxide.4 Made by ChemWindows 4 From the results one could observe that the percentages of iron and oxalate in the theoretical yield which are 31% and 49% respectively are quite comparable to those percentages of the theoretical which are 31.89% and 51.5%. The theoretical percentage where brought by comparing the iron and oxalate to the RMM of the iron (II) oxalate. The theoretical % of water of crystallisation in this compound is 20% which resulted to be in close proximity to the experimented value that of 16.6%. When working the empirical formula of the oxalate iron an approximation was taken and so it was not very accurate. The ratio of 1.02 was rounded to 1 and the ratio of 1.6 was rounded to 2 for the water of crystallisation in the salt to result in the empirical formula of FeC2O4.2H2O When working the percentages of iron and oxalate in the potassium trioxalatoferrate(III) trihydrate the percentages were also very near to the theoretical value since the % of iron in the salt is 11.9% when working the theoretical and the experimented values were worked to be 11.5%. On the other hand, theoretically 56% of the trioxalatoferrate(III) trihydrate is oxalate and 58% oxalate in experimented value. Conclusion: One can conclude that the aims were reached. The preparation of these two compounds was done so that in the end the percentage of both iron oxalate in the iron(II) oxalate and the potassium trioxalatoferrate(III) trihydrate would be determined. The theoretical percentage of iron and oxalate of the theoretical were approximately very near those that were determined experimentally. The empirical formula of the iron(II)oxalate was also found to be FeC2O4.2H2O